Essential Website.A focused website with up to four pages
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The Baking Box.
A Shopify store for a popular Llanelli cake maker, bringing online ordering and bespoke enquiries together in one carefully structured website.
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The brief
A shop for everyday orders. A direct route for everything bespoke.
The Baking Box needed one place where customers could browse its standard range, order cakes online and know where to start with wedding and bespoke cake enquiries.
Those are two different customer journeys. The website needed to make both feel obvious without turning a highly visual cake business into a complicated shopping experience.
Customer journey
From choosing a cake to making an enquiry.
1Browse the range.
Customers can start with the products and occasions most relevant to them.
2Order online.
The standard range can be explored and ordered through the Shopify store.
3Ask Gemma.
Wedding and bespoke cake enquiries are directed to Gemma for a personal conversation.
Built around the way the business sells.
Shopify provides the product, ordering and payment tools behind the store. The customer-facing structure keeps the focus on the cakes, with clear routes into the standard range and the more personal enquiry process.
The result is one website that supports straightforward online purchases without treating wedding and bespoke commissions like ordinary products.
What was delivered
One website, two clear ways to buy.
- Shopify e-commerce storefront
- Online ordering for the standard cake range
- Dedicated wedding and bespoke enquiry routes
- Product and order management through Shopify
- Responsive layouts for desktop and mobile
“I cannot thank Web Design Solutions Wales enough for creating my dream website. Daf was so helpful, professional and managed absolutely everything for me.”
Gemma — The Baking BoxVerified Google review
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