Essential Website.A focused website with up to four pages
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ALC Mortgages.
A clear website for a mortgage adviser, presenting the business, its services and a straightforward route for prospective clients to enquire.
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The brief
Make a personal financial service feel clear and approachable.
ALC Mortgages needed a focused website that could introduce the adviser and explain the available mortgage services without overwhelming visitors.
The website therefore centres on the essential information a prospective client needs before choosing to make contact.
Customer journey
From introduction to a direct enquiry.
1Understand the service.
The homepage introduces ALC Mortgages and the help available to prospective clients.
2Meet the adviser.
The about content gives visitors context about the person behind the service.
3Make an enquiry.
A simple contact route gives visitors a clear way to discuss what they need.
A focused four-page structure with no wasted steps.
The website uses a compact structure to introduce the business, provide relevant service information, build familiarity with the adviser and lead naturally into an enquiry.
That makes it an example of an Essential Website: enough space to answer the important questions while keeping the customer journey direct.
What was delivered
A concise website built around reassurance and enquiries.
- Essential four-page website structure
- Clear mortgage-service information
- Adviser introduction and business information
- Straightforward enquiry route
- Responsive layouts for desktop and mobile
Want something like this?
Tell us what your website needs to do and we will suggest a sensible route, then put the scope and price in writing.
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