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ALC Mortgages.
A website for a UK-wide mortgage and protection broker, introducing the adviser and giving clients a direct way to ask for advice.
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The brief
Making mortgage advice feel personal, not overwhelming.
ALC Mortgages advises on mortgages and protection across the UK, with access to more than 70 lenders. The business was set up to give every client time and a personal service.
The website needed to explain what's on offer in plain English and help people feel they know the adviser before they get in touch.
Customer journey
From introduction to a direct enquiry.
1Understand the service.
The homepage explains who ALC helps, from first-time buyers to remortgaging.
2Meet the adviser.
The About page introduces the adviser, the experience behind the business and why ALC was started.
3Make an enquiry.
A short contact form gives visitors a direct way to ask for advice.
Focused, with no wasted steps.
A compact structure introduces the business, explains mortgages, protection and other services, and builds familiarity with the adviser before leading into an enquiry.
The regulatory information a mortgage broker must show sits in the footer of every page, always available without getting in the way.
What was delivered
A concise website built around trust.
- Essential website
- Mortgage, protection and other services pages
- Adviser introduction
- Contact form
- Regulatory information on every page
- Responsive layouts for desktop and mobile
“Web design solutions wales done such a good job with my website. Customers and other businesses have commented on how good and slick it looks. Would highly recommend. ”
Adil, ALC MortgagesVerified Google review
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